Jan 2019 Writing Workshop 2: Secrets of Successful Non-Fiction Writers

Learn the Secrets of Successful Non-Fiction Writers

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Do you struggle with engaging people with your writing? Do people ever ignore your writing? Do you have trouble publishing on a regular basis? Do conferences ignore your abstracts even though you have compelling content?

You’re not selling your ideas to people who need them.

If you have any of these problems, this workshop is for you. It’s time to supercharge your writing.

Successful non-fiction writers implement several secrets: they find simple and compelling ways to explain their ideas; they have a trusted cohort of reviewers; and they maintain a regular publishing schedule. You can learn how.

Here’s the outline of the workshop:

  • How to structure your articles, blog posts, or abstracts so that they draw people in at the beginning.
  • How to keep people reading all the way to the end.
  • How to check your writing first before you ask for review.
  • How to ask for and receive feedback about your writing.
  • How to use the feedback you receive.
  • How to publish on a regular basis. How to find places to publish and sell your writing.

Join this 5-week workshop to learn all this and more. You will write at least one releasable piece each week: an article, a blog post, a conference submission or something else of your choosing. You will find a place to publish it. My goal is that you will end the workshop with at least three pieces you can publish and you know where to publish them.

Expect to spend a couple of hours on homework each week. I will provide you feedback on everything you send me. We will create a community of feedback providers in the workshop.

This workshop has a prerequisite: Either you’ve taken Writing Workshop 1 with me, or you have the habit (or are willing to practice the habit) of writing. Email me if you are not sure which workshop is right for you.

Here’s what people who’ve taken this workshop have said:

“Johanna is a master at distilling her considerable experience into powerful, effective lessons that stretched me as a writer. Her homework assignments put her lessons into vibrant practice, showing me that I could both increase my output and write in a more flowing style.” — Jim Grey, software manager and blogger.

What was surprising about the course is how it provided both short term and long term improvements. For the short term, the course introduced steps for improving a daily writing practice for blogs or short articles. The surprising part was how these steps build upon each other to develop larger articles and even could be used to write books. I know I’ll be revisiting the course material often to master more of these steps.” — Mark Kilby, agile coach at Sonatype and community cultivator.

"Johanna’s writing workshops have been a great investment in my business. She helped me create a writing practice which has been both profitable and rewarding. From understanding the mechanics of the writing cycle, to overcoming the fear of publishing, she will guide you through unknown territory with humor and grace. I highly recommend her excellent writing workshops!" Marcus Blankenship, leadership consultant


The logistics for the January 2019 workshop:

Week 1: Starts Jan 2. Your homework is due Jan 7, 5pm Eastern. I'll respond on Jan 8.

Week 2: Starts Jan 9. Your homework is due Jan 14, 5pm Eastern. I respond Jan 15.

Week 3: Starts Jan 16. Your homework is due Jan 21, 5pm Eastern. I respond Jan 22.

Week 4: Starts Jan 23. Your homework is due Jan 28, 5pm Eastern. I respond Jan 29.

Week 5: Starts Jan 30. Your homework is due Feb 5, 5pm Eastern. I respond Feb 6.

Your Instructor


Johanna Rothman
Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” provides frank advice for your tough problems. She helps leaders and teams see problems and resolve risks and manage their product development.

Johanna is the author of these books:

  • From Chaos to Successful Distributed Agile Teams (with Mark Kilby)
  • Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver
  • Agile and Lean Program Management: Scaling Collaboration Across the Organization
  • Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, 2nd edition
  • Project Portfolio Tips: Twelve Ideas for Focusing on the Work You Need to Start & Finish
  • Diving for Hidden Treasures: Finding the Value in Your Project Portfolio (with Jutta Eckstein)
  • Predicting the Unpredictable: Pragmatic Approaches to Estimating Project Schedule or Cost
  • Manage Your Job Search
  • Hiring Geeks That Fit
  • The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management
  • Behind Closed Doors: Secrets of Great Management

She writes two blogs on her web site, jrothman.com, as well as a blog on createadaptablelife.com.


Class Curriculum


  Welcome to Writing Workshop 2
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts Jan 2, 2019 and ends Feb 5, 2019.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days after the course starts and we will give you a full refund.

Get started now!